Fantastic RoI (and 5 ways to find it!)
Having long been around all kinds of internet video monetisation, we have watched many companies look to monetise their content in a myriad of ways.
From WAP sites(!) to instream ads or sponsorship, subscriptions and of course pay per view, you name it and we’ve seen it.
If clients need to get video from A to B, either across the internet or otherwise, we can help them design a solution that exceeds their expectations in quality or perhaps budget.
When we have been asked to work to a lower budget, we often suggest that as well as looking to provide the most cost-effective but reliable service, we can also help achieve a better ROI, so the budget actually works harder and can ultimately ‘wash its own face’.
When trying to generate an ROI from a live stream, or justify the cost of the live stream production, what many brands have found is that it’s not as easy as it sounds!
The truth of it
Many just think about RoI too late, or sometimes not at all, especially if the objective of the stream is promotional marketing.
But even when the content is to promote a brand, or launch a product, there should be actionable ways to commercialise the stream.
From embedding e-commerce in the stream or player, to first-party customer data acquisition or voluntary donation options, there are successful ways to leverage the stream.
Believe it or not, we don’t always advocate selling the content itself.
This might sound crazy, as the content is what often costs the money to produce.
Hear us out!
With so many free sources of content around, unless it is completely exclusive and with an existing fan base attached, then probably don’t sell the content itself (NB we’re not including onlyfans in this analysis, this is a family show!).
So where do we recommend our clients look to generate or increase revenue from a live stream?
Because we know the ROI is so important, we’ve written a whole guide on it, including 5 of the many ways to achieve this. Instantly download your copy now [insert link to RoI lead magnet page].
With the right plan and support in place, revenue generation doesn’t need to be an optional extra.
The early bird catches the worm
We find that the earlier clients bring us in, the better.
We can offer so many more suggestions for how you can max out the RoI in ways you may not have understandably considered.
The Co-op is a great case in point. Typically they’d always run major Christmas advertising campaigns on TV (imagine how expensive that is!).
Working with us on their first Christmas campaign that didn’t involve TV, we worked with them to achieve a major first. Read the case study here.
As well as our clients monetising through YouTube, we have helped:
- Expensive art to be sold via live streams
- High-end designers to have private virtual consultations with clients spending thousands in one sitting
- Charities big and small in raising funds.And here’s what xx found when they worked with us:
Here’s what Rebecca Perry, Diageo’s PR Corporate Director, found:
“Thank you so much for the amazing support yesterday on the LinkedIn Live broadcast. It has gone down a storm internally (the numbers are huge!) and everyone was thrilled with it.”
Rebecca Perry
The only way to know if and how we can help is for us to have a chat.